Published on 13 Jun 2012 by Toni M.
This weekend’s Moto2 race at Silverstone will see JiR Racing debut this brand-new orange livery on the MotoBI bike ridden by Frenchman Johann Zarco and dedicated to sponsor Beta Utensili.
The Italian company – who is a world-leading producer of mechanic tools and has always been involved in motorsport – has recently introduced in its catalogue a brand-new line of clothing dedicated to professional use that is gathering great interest, as well as sparking the interest of Team Principal Gianluca Montiron who decided to adopt it for the coordinated image of the whole team, giving Beta Utensili’s clothing to all members of the JiR Moto2 Team.
During the rest of the season other Partners will be involved in similar initiatives, giving visibility to marketing and commercial aspects that come out from the MotoGP world.
Moto2 rookie Zarco who is currently 9th in the standings will also have a new team mate starting from Silverstone, 16-year old debuting Brazilian rider Eric Granado.