New Ducati logo presented

posted: Tuesday 04 November 2008 by Alison in: Ducati

nuovo_logo_ducati A historic moment in the Ducati company has occurred with the design of a new logo. The new emblem has kept the red Ducati colour, but reflects a heart-shape, showing passion for, and dedication to, the Ducati brand.

Managing Director, Gabriele del Torchio, revealed the new logo at the Ducati Eicma presentation, together with a video showing the various elements that lead to the design - everything from the curves of road corners, to the tank of a Ducati.

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www.schwarzwald.co.uk
04 Nov 2008 - 14:57 - #1

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unbelievable! this is really NOT a piece of great italian design!
this great motorcycle brand deserves a great logotype.
but the new logo looks extremely boring and trivial. who made it?
an account person with powerpoint? is it payed by puma? take a look at fiat - they did change their logo. but they did it well. they took the old one and made it a bit more 2008. the ducati-logo is a big big step in the wrong direction.
www.schwarzwald.co.uk
04 Nov 2008 - 15:00 - #2

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unbelievable! this is really NOT a piece of great italian design!
this great motorcycle brand deserves a great logotype.
but the new logo looks extremely boring and trivial. who made it?
an account person with powerpoint? is it payed by puma? take a look at fiat - they did change their logo. but they did it well. they took the old one and made it a bit more 2008. the ducati-logo is a big big step in the wrong direction.
Scooter
04 Nov 2008 - 22:25 - #3

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It looks vintage, so… I like it! :D
www.hasenohr.com
05 Nov 2008 - 18:18 - #4

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it doesn`t look vintage. it looks boring.
FLSETO
13 Aug 2009 - 20:53 - #5

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THE OLD LOGO WAS BORING! THIS NEW LOGO SYMBOLIZES THE MOST IMPORTANT PART OF RIDING A MOTORCYCLE, BEING IN A CORNER AND BEING PRESSED INTO A LEAN. THIS IS THE VIEW OF A PARTICIPANT, A RIDER. PURE JOY, I LOVE IT.
bogdan
28 Oct 2009 - 10:17 - #6

0 punti

the new logo is not for ducati…
the color, shape, shodw are perfect for a japonese bike logo.

i hope ducati will change this logo soon.