The successful Ducati safety campaign in collaboration with Dainese continues this year, with a Ducati-branded back protection, having sold 5,000 units in Europe so far.

Starting from last October every customer who buys a new Ducati in Europe receives a top of the range Dainese back armour, to be used in all styles of riding, including country touring, city and track riding.

The Ducati deal is about promoting rider safety for passionate Ducatisti and decreasing rider injuries in accidents. Ducati is a signatory to the European road safety plan, with the aim of saving 25,000 lives and reducing road deaths by half by 2010. More information on www.ducati.com/it/safety.

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