To understand what the Pirelli Diablo Store is all about, turn up the volume and let your imagine go. Changing the wheels while availing yourself of the Pirelli technicians, maybe sipping a drink and chatting with the most famous bloggers from the world of two wheels or with adventurous motorcyclists who retell their exploits….utopia? No, it’s just the Pirelli Diablo Store.

In the Store, which takes its name from the most famous and performance-based bike tyres, Pirelli makes available to fans its technical experience where you can exchange opinions, information and advice on the art of bike maintenance, in addition to changing your tyres.

The Pirelli store is open in Milan every day from 9am to 11pm until June 7, and is a place where you can meet the community of “pirelliani” riders. There is an exhibition space with a bar and seating where an aperitif is on offer for those who visit the shop. It’s located at number 59 on Corso Garibaldi.

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