Published on 23 Jan 2013 by Toni M.
The Misano MotoGP event is called the Gran Premio Aperol San Marino e della Riviera di Rimini, because the Republic of San Marino situated just 10km from the Italian Adriatic Riviera also helps host the event.
Now this tiny state, one of the richest in the world (it was also a tax haven) is also starting to feel the economic pinch and wondering whether it is economically viable to continue to shell out the over 900,000 euros every year just to promote their country through MotoGP.
The president of the local hoteliers association and the tourism operators of San Marino are lamenting the fact that even if the event does brings the country visibility, they actually don’t need it as their sovreign state is already well known, and more importantly it doesn’t help bring more tourism nor does it bring in more money to the local economy, so the money could be better spent on infrastructures, incentivizing art tourism and wellness centers, that will be more effective attractions.
Finding another event sponsor in Italy, when the country is still reeling from continuing recession, and with over 100,000 businesses that shut down in 2012 will be a mean feat.