The Ducati Multistrada 1200 has been judged by the public as the best motorcycle of the show at the 2009 EICMA. Every year the Motociclismo magazine conducts a survey, and while you can see the heavy Italian market bias, it’s interesting to note that for the locals, the Multistrada 1200 came out ahead of the MV Agusta F4 and the Aprilia RSV4. The prize is actually the most “beautiful” bike in the show, meaning the Multistrada has been well received.

The Multistrada came in with 48 percent of votes from about 20,000 people who participated in the survey. While Ducati is investing plenty of energy in developing new products and models, this is also an example of just how much the brand is loved. It would be interesting to see a comparison of Ducati’s brand image in Europe compared with the US, because it’s certainly got a grip on the old continent.

For more details on the bike, see the Multistrada details and press release, and the official Multistrada gallery here. After some controversy about its looks, we guess beauty is in the eye of the beholder, as this small survey could prove that the Multistrada is pleasing to more eyes than first thought.

Source | Motoblog.it

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