Alitalia-Aprilia Racing Sponsorship

Posted: Thursday 18 February 2010 by Toni M.

Readers' comments

alitalia-aprilia livery

Italy’s national airline, Alitalia (CAI) as we all know by now, will be the title sponsor Aprilia’s World Superbike effort for the next two years.

Alitalia, who is still in the red (on Tuesday there was a 4 hour strike) will be spending three million euros to see the RSV4 machines ridden by Max Biaggi and Leon Camier with Alitalia tricolor livery, even if according to Italian financial daily Il Sole 24 Ore, there was a foreign company who offered more than Alitalia to sponsor the team, but it was judged that bringing the two Italian brands together would be more profitable.

The all Italian alliance saw Roberto Colaninno through his IMMSI (50,009% owned) and share holder and chairman of Alitalia (7,08%) and who controls the the Piaggio Group (53,6%) abstain from voting on the sponsorship deal to avoid any conflict of interest …

1 stelle2 stelle3 stelle4 stelle5 stelle (no votes)
share this share
1 comment

Categories

  • Aprilia <-- fb:like href="http://www.twowheelsblog.com/categoria/aprilia" show_faces="false" layout="button_count" width="210" font="verdana">
  • SBK - Superbike Championship <-- fb:like href="http://www.twowheelsblog.com/categoria/sbk" show_faces="false" layout="button_count" width="210" font="verdana">
  • Various

Related posts

Related tags

Related galleries

Readers' comments

hide anonymous comments
  • Foggel

    19 Feb 2010 - 02:32 - #1
    0 punti
    Up Down

    This has got be be the best looking livery on any bike today.

Network Blogo