Spanish motorcycle riding school Motoescuela launched their new 2010 campaign with the slogan ‘Safety on a motorcycle, starts with a good education’ and have MotoGP rider Jorge Lorenzo supporting the school and starring in this nice and ironic motorcycle safety video.
Motoescuela is one of Spain’s first riding schools that teaches basic riding skills, but most of all seeks to raise awareness that good road safety education is key to the future on the road with safety oriented riding classes.
The ad was shot last March in the practice area located near the mountain of Montjuïc, in Barcelona, the same place where thousands of Spanish motorcyclists get their license.