Last March Bridgestone announced that they had made Valentino Rossi their consultant to promote “passion for motorcycling for users and enthusiasts all over Europe” and the Japanese tire manufacturer has released this video starring their “ambassador” promoting the Battlax BT-023.

The Battlax BT-023 was launched in early 2010 and replaced the BT-021, and the new tread pattern and compound was designed to increase tire wear life and improve wet weather handling, while delivering the optimal combination of touring comfort and sportbike handling as Rossi (we have our doubts that he’s riding) shows you with this sweet little Ducati.

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