Published on 11 Jan 2012 by Toni M.
Gabriele Del Torchio, President of Ducati Motor Holding confirmed once again that 2011 was record year for the Italian manufacturer during yesterday’s press conference at the Wrooom event.
“We’ve grown 21,5%,” said Del Torchio. “These numbers are consolidated and we’ve done well worldwide and we’ve sold 42.200 motorcycles, it was the best year in our history. 80% of our production is exported. The U.S. is our number one market , followed by Italy and Germany with a 31% increase. In France we sold 4,100 thousand motorcycles and in the Far East a + 84%. We didn’t lay off any workers. In 2008 and 2009 instead of cutting down on investments we invested on new bikes and strategic alliances that helped us promote our brand. We understood that in Italy things weren’t going well and that we’d better look at other markets and this helped us have a great 2011 and hope for a better 2012.