“The new Ducati 696 Monster is the most sold bike in Italy in June”. This are the words from Gabriele Del Tochio, CEO of Ducati Motor and he wrote it on the Ducati Desmoblog.

Gabriele is very happy about the result because it was not easy to bring a renewed Monster to market. Ducati started the promotion of this new bike with a new website, a brand new apparel line including different monster jackets, helmets, gloves and others.

To promote the new Monster 696, Ducati created the Monster Tour: a truck visiting seventeen stops in Italian cities and sixteen across Europe.

Continue reading: Ducati 696 most sold bike in Italy in June

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Everything is ready for the arrival of the new Ducati Monster 696, which will be on sale from April in Ducati store’s across the world. The naked bike which has created its own segment and which still keeps its ties to a model that debuted in far off 1992 is about to change its skin and return to its roots.

The whole project has been orientated to move forward with a philosophy that has made the “Mostro” famous throughout the world - a bike that gives life to a balance between performance and daily driving pleasure.

Continue reading: Everything ready for the arrival of the Monster 696

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