Scooter marques Vespa and Lambretta have been virtually tied together for over a half a century and so has the marketing rivalry between two iconic Italian scooters, and playing on this rivalry is this latest commercial that an ad agency for Lambretta has come up with and it will put a smile on your face, unless of course you’re a super fan of the Vespa scooter.
Source | motorbiker.org
Alongside with Vespa, Lambretta is the most famous scooter brand in the world. The company begun producing its signature scooter model back in 1947, becoming an icon of the 50s and 60s in Italy and abroad. After an almost 40-years long hiatus and with an all-Italian management, the legendary brand is now back into business, presenting at the 2011 EICMA two new products that retain the style of its noble ancestors: Lambretta LN125 and LN151.
Lambretta LN125 uses a single cylinder air-cooled 2-valves 124.6 cc engine - producing 8.7 hp at 8,000 rpm and 8.2 Nm (6.1 lb/ft) at 6,500 rpm - and a 6-speed wet multi-plate clutch automatic transmission made by Sym in Taiwan. it also uses a cast aluminum twin spar chassis, telescopic fork with 190 mm discs on the front, single spring with drum brake on the rear and a 6-litre capacity fuel tank which provides a range of about 145 km. This model boasts a dry weight of 111 kg and is marketed worldwide.
Lambretta LN151 instead is a scooter for the Italian market only. It will be powered by a 151 cc single cylinder 4 stroke engine producing 10.3 hp at 7,500 rpm with 10,8 Nm of peak torque at 6,000 rpm, while most other feature will be identical to what we said for its little sister.
View the full Lambretta LN125 and LN151 at the 2011 EICMA photo gallery
The country was divided over the two marques and trying to get Italians who were in their first real economic boom to chose either the Piaggio or Innocenti made scooter was hard work, advertising wise.
Check out this 1962 Italian commercial from a show called Carosello, and the Quartetto Cetra singing the ‘Lambret-Twist’ showcasing the scooter.
This beautiful scooter is a version of the DKW Hobby scooter built under licence by Manurhin, a French gun manufacturer. The company started building the Hobby back in 1956 under the name of the Manurhin MR75, known as the Concord in the UK. The Manurhin scooter models are apparently among the first motorcycles to have used powder coating paint techniques.
This one, with lovely French blue paint, is a 1961 version sold by Bonhams auction house in 2007, as part of the Peter McManus collection. Bonhams says:
French armaments firm Manufacture du Haut-Rhin began producing the German DKW Hobby scooter in 1956, using a proportion of French-made parts. Manhurin’s MR75 (marketed as the Concord in the UK) was constructed to a high standard and must have been one of the first motorcycles to be painted electrostatically, a process commonly known as powder coating. When DKW ceased production of the Hobby, Manurhin continued with its version, which in 1957 occupied third place in the European scooter sales chart behind Lambretta and Vespa.
The example that went under auction at Bonham’s sold for just 253 pounds, which we think means that if you find one of these around it could provide a very nice opportunity to restore a vintage scooter.
Source | BikeExif
Historic Italian scooter brand Lambretta will participate in the 125cc class of the world championship, in the form of the “Lambretta Reparto Corse” team. The team will be directed by Nicola Casadei, and will have Giancarlo Cecchini as its technical director. The team is substituting the Loncin team and will have the same mechanics and technical support staff, although new riders are expected.
The Lambretta riders are currently unknown, although it’s likely there will be an Italian and two international riders. Names mentioned so far include Marco Ravaioli and Luis Salom. Lambretta is currently back in Italian hands, with owners Motom Italia Spa acquiring the company in 2007. It will be a curious alliance, that of sportsbikes with scooters, but the plan is that some of the technology developed will appear on Lambretta scooters, making them among the most innovative on the market. See what the world championship is getting itself into with the Lambretta Pato commercial after the jump, originally posted here.
Italy’s Lambretta scooter shows its neverending fascination and charm, and takes on a new look in this sports version from the guys at 100mph Lambretta Club. This scooter is small, but hard core!
The Lambretta prototype has been designed to become the fastest Lambretta around, capable of reaching a speed of 180 km/hr. It is an exercise in spot the original components, although the longer wheelbase, brakes and wheels have been maintained.
This Lambretta is equipped with a 250cc, two-stroke engine well tuned to give it that extra grunt. Have a look at the video after the jump on a Lambretta-Ferrari drag race!
There’s nothing like a Vespa meet on the weekends to give a vintage touch to a city, and here we give you some shots from the Vespa Club Pavia and the 41st Rosa D’Iverno (winter rose) Vespa gathering.
Among the historical models were plenty of sidecars and a Tornado model overlooked the meet. Vespa was obviously the protagonist at this vintage bike meet, though a few examples of its cousin, the Lambretta, could be found among the scooters present.