When you think about a Japanese helmet manufacturer that has been in the same family for three generations, that’s some pretty impressive history to take in. This video takes us through the history and production of Arai helmets. Luckily for us, the Arai founder was a passionate motorcyclist himself and so the helmets are still made today with the driving principle behind them being whether it’s something you’d be happy wearing to protect your head.

When you see the Arai in-house helmet safety standard tests, you’ll see that they’re serious about what they say. They also have an Arai inspirational centre for training and workshopping. And really, how do you put a price on your brain anyway? Watch the video for more.

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