Some riders find photoshoots tedious, but Guy Martin, Marco Simoncelli and Jorge Lorenzo seem to be enjoying themselves at Dainese’s headquarters, kidding around and showing off the Italian company’s newest Motorbike Collection.

Continue reading: Dainese Photoshoot with Martin, Simoncelli and Lorenzo

If you’re going to Paris anytime between now and the 8th of August why not take in Dainese’s A toute épreuve exhibition that’s being held at the Cité des Sciences et de l’Industrie.

Dainese presents the history of protection from its origins to the current most innovative technologies and a look into the future.

The exhibit traces a correspondence between Nature and the first protective armors; from the armadillo’s carpace to suits of armors to a gallery leathers which have protected some of the greatest motorcycling champions of all time.

There’s also a short film by Italian director Ermanno Olmi entitled “La Vestizione Dell’Eroe” (dressing a hero), which describes the ritual of preparation of the knights of long ago through images of dressing before a race of Valentino Rossi, a modern knight preparing to face “battle”.

Another part of the exhibition is dedicated to innovative and technological development of technical sports clothing, including the D-Air leathers that several GP riders are now using and have already shown to save riders from serious injuries.

If you can’t be in Paris, here’s a video mini tour of the exhibition.

Continue reading: A Mini tour of Dainese's À toute épreuve" exhibition in Paris

Titillation aside (no pun intended), this is actually a very serious piece of equipment and I can only imagine that many a girl will thank Dainese for it. These chest protectors for women are designed to be worn either alone, or connected to a Dainese back protector, and can be worn under most leathers and female motorcyclist gear. The Dainese Thorax Pro Lady and Thorax Lady have flexible side plates, adjustable straps, double jersey liner and polyethylene foam padding. Get your man to get you one now! See more at Dainese.com.

Source | Hell for Leather

Continue reading: Dainese boob protectors

After Bridgestone Tires who donated more than $75,000 to help with relief efforts in Haiti and the Indianapolis Speedway who donated $10,000, MotoGP rider Jorge Lorenzo has gone on line to help Intermon Oxfam raise funds for Haitian earthquake survivors.

“Hi, Jorge Lorenzo. Like all of you I am extremely shocked with the images of the earthquake in Haiti. Before this, Haiti was already one of the poorest countries of America and one of the poorest in the world. So I would like to ask for help! Intermon Oxfam needs your donation to respond to this humanitarian crisis. The Haitians are in need and cannot wait.”.

Lorenzo has decided to donate his Dainese gold racing boots that he wore in 2008 that will be auctioned off. More info about the auction when we get it.

Source | eurosport.yahoo.com

Continue reading: Jorge Lorenzo: Help Haiti

Dainese, world leader in the manufacture of protective clothing for motorcyclists who also owns Mavet and AGV is shutting down their production plant in Molvena, Italy and are delocalizing production to the North African country of Tunisia where they already have two plants with 500 workers.

Company management has decided to move the entire production line to Tunisia and fabbricate in Italy only a hundred of their top of the line leathers, mainly for professional riders, that include among others Valentino Rossi, Jorge Lorenzo and Max Biaggi.

The restructuring will see the Italian workforce that numbers 250, mostly women, cut by 80 employees who will loose their jobs with rolling layoffs for another 120 workers for the next 12 months with social benefits.

The decision comes following the economic crisis that has caused the slump of motorcycle sales that has impacted on the companies sales that are down over 25% and after negotiations with trade unions, Dainese has agreed to invest two thousand euros in re-training each employee layed off in order to avoid heavy repercussions on the local economy.

Molvena will remain the heart of Dainese and keep only R&D departments and continue work on their D-Air leathers that should be put into production at the end of this year.

Source | motociclismo.it

Continue reading: Say Good-bye to Dainese Made in Italy

Jorge Lorenzo crashed at the first corner during Phillip Island GP after a bad start, overbraking and hitting the back of Nicky Hayden’s Ducati and breaking the front disc brake that sending him sliding and tumbling into the gravel.

Dainese techs studying Lorenzo’s Yamaha M1 telemetry data (GPS + accelerometry) in order to have more data on the function the Dainese D-Air Racing suit after his crash, found that Lorenzo was doing 240 km/h when he made contact with the Ducati and at the start of fall he was at 200 km/h,t hat slowed slightly before his impact with the ground at an acceleration of over 10g.

Lorenzo’s D-Air racing leathers deployment protected his shoulders and collar bone (injured during qualifying at Laguna Seca), saving him from much more severe damage.

The Full Metal Racer gloves with their reinforced backs in kevlar-carbonium with titanium inserts after over 6 seconds of rolling and skidding received a slight scuffing and Lorenzo suffered only small injury to the little finger of his right hand.

Continue reading: Jorge Lorenzo's Glove after Phillip Island Crash

Playing male model for this month’s Spanish magazine DT, Jorge Lorenzo took off his Dainese D-Air leathers and his Nolan X-lite helmet to don some high class threads for this photo shoot.

Thankfully they didn’t do the extreme makover that Riders did last year on Marco Simoncelli.

Source | dtlux

Continue reading: Jorge Lorenzo takes off his leathers to play Fashion Model

The comic is from Luca Ruggeri over at Motoblog and perfectly depicts how Jorge Lorenzo’s D-Air leathers looked like after his crash at Brno.

After Jorge Lorenzo’s D-Air leathers did not deflate immediately after his crash at Brno, Dainese investigated the incident to avoid further mishaps that could compromise a rider’s chances of getting back into the race if the system doesn’t deflate promptly.

Lorenzo was wearing the more evolved version of the air bag system equipped with new and lighter material for the air sacks.

Dainese technicians found that Lorenzo crashed in a front lowside at 120km/h and that the system deployed correctly but found a defect in the deflation system. To avoid further incidents of this type Dainese has decided that:

Continue reading: Dainese on Jorge Lorenzo's D-Air Leathers

If you were thinking of purchasing something from Dainese or AGV do it right away.

If you spend a total of €250 on their products, you’ll get a coupon with a special code, that could make you one of the 18 lucky people who could get the once in a lifetime chance to ride with three legendary champions.

Giacomo Agostini, Marco Luchinelli and Max Biaggi in the Dainese 2009 Italian Legendary Tour will join the proud winners and for three days, and each day you’ll have the chance to ride alongside a different champion in the wonderful and breathtaking Dolomite mountains in Italy.

Just visit the Dainese website and enter your code.

Can you imagine the faces of your buddies when you tell them that you’re going to Italy to ride with “Ago”, “Crazy Horse” and the “Roman Emperor”?

Continue reading: Ride with Agostini, Lucchinelli and Biaggi

In this video, Tourist Trophy star Guy Martin tests the new D-Air Dainese suit with inflatable neck protection already tested by champion Valentino Rossi.

Martin described it as a strange experience and was expecting to “pull over” if the air bag system ever goes off on its own. But he says you don’t even know it’s there. See the video for more details of how it works.

Source | MCN

Continue reading: Guy Martin tests Dainese D-Air

The successful Ducati safety campaign in collaboration with Dainese continues this year, with a Ducati-branded back protection, having sold 5,000 units in Europe so far.

Starting from last October every customer who buys a new Ducati in Europe receives a top of the range Dainese back armour, to be used in all styles of riding, including country touring, city and track riding.

The Ducati deal is about promoting rider safety for passionate Ducatisti and decreasing rider injuries in accidents. Ducati is a signatory to the European road safety plan, with the aim of saving 25,000 lives and reducing road deaths by half by 2010. More information on www.ducati.com/it/safety.

Continue reading: Ducati safety program continues

In Italy Dainese has launched an exclusive promotion to encourage the use of back protection. Until June 27, on purchasing a jacket of minimum value 400 euros, customers at Dainese flagship stores will receive a free back protection Wave G1 or G2 to include in the jacket. All Dainese leather jackets have the option of integrating a G1 or G2 back padding.

The iniative is part of Dainese’s safety campaign and brand image, for all riders from the track to the road. For more information on this promotion go to www.dainese.com.

Continue reading: Dainese safety: free back armour with jacket