Once again no, this is not a new Ducati Monster with a diesel engine: what we have here is a special edition of the Ducati Monster 1100 Evo created with the input coming from Italian fashion brand Diesel, which has been a sponsor for the Ducati MotoGp team for several years. Yesterday evening the Ducati Monster Diesel has been officially unveiled ‘in the metal’ for the first time on the European soil in a Diesel store in central Rome, and our friends from twin-site motoblog.it were there to seize the moment and take some pictures.
Among the people attending the event there were Ducati’s president Gabriele Del Torchio and Diesel’s main man and founder Renzo Rosso, who has been directly involved in the design of this special Monster along with the Ducati Design Centre. The model uses a peculiar ‘Diesel Brave Green’ matt paint scheme that - in combination with the matt black finishing of steel trellis frame, exhaust system, engine covers and rims - provides the bike with a sort of ‘military feel’, and emphasizes the yellow-painted front calipers and rear shock.
The Monster Diesel comes with a few new and exclusive parts such as the passenger seat cover, the mufflers’ heat shields, the dashboard cover and the metal plate fixed on the passenger seat cover. The saddle uses Diesel denim upholstery and there are laser-engraved Diesel’s trademark Mohican logos on the aluminum air inlets of the fuel tank cover, but everything else is basically the same as the model it is based upon: 100 hp 1,078 cc L-twin 2-valve per cylinder Desmodromic engine, Marzocchi 43mm fully adjustable forks, progressive adjustable monoshock by Sachs at the rear (with preload and rebound), digital instrumentation, Ducati Safety Pack (DSP - inclusive of ABS), the latest version of the Ducati Traction Control (DTC) and Pirelli Diablo Rosso II tyres.
View the full Ducati Monster Diesel - European unveiling photo gallery
While other MotoGP teams are searching for any type of sponsor to help support their racing efforts, others or shall we say one factory team has sponsors lining up and knocking on their door, and that’s Ducati.
The latest sponsor to tie up a deal with Borgo Panigale is Diesel (very expensive streetwear - a pair of their jeans sells for about € 140 here in Italy).
The two ‘Made in Italy’ companies signed a two year sponsorship agreement, that will see Diesel’s Mohican logo on the fairings and leathers of Valentino Rossi and Nicky Hayden, who by a very strange coincidence were both sporting mohawks last year.
This isn’t the first time that Renzo Rossi’s (no relation to Valentino) Diesel company has sponsored a racing team. The Diesel logo was on a Ducati superbike back in 1999, when the team won their first Superbike title with Raymond Roche.
Official press release after the jump.
Italian manufacturer Diesel has created this helmet for people who fit the following profile: “You’re a hotshot – you’re a maverick renegade, speeding through life to hell and back at up to 30 mph straight, 25 hours a day, 8 days a week.” The helmet is called Mowie, and features an external shell in high resistant thermoplastic resin.
It has an interchangeable visor, with padded and stitched ergonomic neck support and hygienic internal padding. The Mowie can be easily fastened and unfastened with a micro-lock feature and the aviator visor is like a Top Gun version of a modern jet helmet.
Sizes range from XS to XL and colours available are matt White, matt Black, matt Green and matt Bronze. It costs about USD 250 and will be available from autumn this year. See the video for a closer look.