All posts tagged ducati at eicma

Ducati stand live at EICMA 2009

By Alison in: Meets/Events Ducati

Novità Ducati 2010 Eicma

Here are live pics of the Ducati stand at EICMA where you can see not only the Ducati girls, but also the new Multistrada 1200 live, the 1198 R and 1198 S Corse Special Edition, the new Hypermotard 1100 EVO and rounding off with the smaller Hypermotard 796. Check out the lovely gallery.

Ducati live EICMA

Novità Ducati 2010 Eicma Novità Ducati 2010 Eicma Novità Ducati 2010 Eicma Novità Ducati 2010 Eicma

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Ducati Strada Aperta pics: another look

By Alison in: Naked Tourism Ducati Sportbikes

2010 Ducati strada aperta

It’s official: Ducati will present its strada aperta (or multistrada) model at the EICMA show this year, and after our previous strada aperta spy pics gallery, here’s another set. As revealed in interviews with Ducati, this is not to be considered a road enduro model, but more a Ducati sports tourer.

Among the features is the same mixed alluminium trellis chassis in use on the new generation Monster, and the new Ducati strada aperta should be equipped with a 1200cc, liquid-cooled, four-valve motor from the Testastretta Evoluzione series, much like the Superbike and Streetfighter models.

2010 Ducati strada aperta 2010 Ducati strada aperta 2010 Ducati strada aperta 2010 Ducati strada aperta

Source | Motoblog

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Interview: Ducati models at EICMA 2009

By Alison in: Interviews Meets/Events Ducati

Sgorbati marketing director Ducati

The economic crisis is weighing heavily on the motorcycle industry, and tellingly, Honda and Yamaha have absented themselves from the EICMA show this year. The Milan show, however, is going ahead and is shaping up to be an important and interesting event.

For Milan the endorsement of Ducati’s presence at its home country show is not be understated and Diego Sgorbati, marketing director, has discussed the importance of the 2009 EICMA for Ducati and the measures that need to be taken in the current economic climate.

He says: “We believe that as an Italian company on one hand, and as witness to Made in Italy on the other, while it’s not an easy year for anyone, it’s fundamental to maintain activity at the most important event of the year for the motorcycle world. We are happily obliged to participate.”

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