The economic crisis is weighing heavily on the motorcycle industry, and tellingly, Honda and Yamaha have absented themselves from the EICMA show this year. The Milan show, however, is going ahead and is shaping up to be an important and interesting event.

For Milan the endorsement of Ducati’s presence at its home country show is not be understated and Diego Sgorbati, marketing director, has discussed the importance of the 2009 EICMA for Ducati and the measures that need to be taken in the current economic climate.

He says: “We believe that as an Italian company on one hand, and as witness to Made in Italy on the other, while it’s not an easy year for anyone, it’s fundamental to maintain activity at the most important event of the year for the motorcycle world. We are happily obliged to participate.”

Continue reading: Interview: Ducati models at EICMA 2009

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