We’re well impressed with the Mini E scooter concept despite it coming from the four-wheel world. It’s just what we’d expect from a company famous for its design and brand appeal. The Mini Scooter E comes across as cutting edge but cute, innovative and with enough flair to take urban motoring with electric scooters to the levels of mass appeal.

In this video Adrian van Hooydonk, head of BMW design, explains the vision behind the Mini Scooter E electric concept. Tellingly, this particular video has been made as part of London’s design week - the right location to further highlight the mix of retro but modern cool that Mini develops.

Van Hooydonk talks the ‘edgy’ Mini brand, luxury, premium products, futuristic Mini scooters and finally, the mod era born in London and associated iconography. While it’s still a concept “at this stage”, if this gets to production we’re expecting a shake-up in the scooter industry.

Source | HFL

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Just how good is the design of the new Mini Scooter E Concept? In a mix of Chinese and vintage style, the company has managed to squeeze as much Mini personality onto its two-wheeled concept as possible, as seen in these live pics of the E Scooter concept from the Paris motor show. Will we see it get to production? We’re not sure but what we can be sure of is that there is most likely a market for this new electric scooter.

The Mini Scooter E is very similar to the Smart eScooter in its functions and philosophy, but it’s got a lot more brand ‘oomph’ behind it. The Smart eScooter is what you’d expect your green business executive to go to work on. The Mini Scooter E has got a wider and quirkier appeal to it than that and can also cash in on what’s already a strong international brand.

The Mini Scooter E Concept is a plug-in electric scooter with Apple iPhone capability which substitutes (in the same as the Smart eScooter), the onboard instrument panel. The lack of any production details released at the 2010 Paris Motor Show disappoint us a little as we were ready to hail a new, environmental entry to the scooter market. But it could only be a matter of time before Mini develops this and in that case, we’ll be interested to see how its fortunes develop.

Continue reading: Mini E Scooter Concept live pics

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