Moto Guzzi and Aprilia will have a new focus moving in to 2012 and 2013 as the Piaggio Group gets precise about what it wants from its two brands. According to Roberto Colannino, Moto Guzzi will take on the grand touring market and BMW as a competitor, while Aprilia will continue its work in the sports bike field, focusing on playing in the same superbike and sports bike sectors as Honda, Yamaha and Ducati.

The industrial plan for the Piaggio Group hinges on these two brands and a more specific view as to their development and place within the overall group. How successful they will be is difficult to say at this stage, especially for Moto Guzzi. The stated objective of competing with BMW is no small feat but there are some specific developments in the pipeline which should see an evolution in the Moto Guzzi brand over the next few years.

Firstly, a new three-valve engine will be developed which will join the brand new V4 in the line-up, and Guzzi fans will also get an updated California with 1200cc engine. Rumours that Guzzi was working on a big bore 1400cc engine have been put to rest by management. The purpose behind most of the changes is to streamline the brands of the Piaggio Group. The company says:

Continue reading: Piaggio Group company plan: Aprilia goes sporty and Moto Guzzi takes on BMW touring models

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