The UK has launched their latest motorcycle safety campaign and instead of the usual hard hitting, gut wrenching videos that show you the final results of not following road safety, this THINK! compaign is centered on making drivers think about the person who rides motorcycles.

Apparentely a recent study says that drivers who know motorcyclists are less likely to have have accidents with riders because they notice them more, thus the main theme: THINK BIKE. THINK BIKER.

Do you find this softer type of campaign more or less effective than the shocking ones?

Source | topspeed

Continue reading: Motorcycle Safety: Think About Bikers (w/video)

Titillation aside (no pun intended), this is actually a very serious piece of equipment and I can only imagine that many a girl will thank Dainese for it. These chest protectors for women are designed to be worn either alone, or connected to a Dainese back protector, and can be worn under most leathers and female motorcyclist gear. The Dainese Thorax Pro Lady and Thorax Lady have flexible side plates, adjustable straps, double jersey liner and polyethylene foam padding. Get your man to get you one now! See more at Dainese.com.

Source | Hell for Leather

Continue reading: Dainese boob protectors

Australia is coming down hard with their road safety compaigns targeted for motorcyclists and the sobering thought that riders are more likely than car occupants to be killed or seriously injured on the road.

There’s another video after the jump showing you why wearing protective clothing is an absolute necessity. We recommend you see it, even if you’re the weak stomached type.

Continue reading: Australian Motorcycle Safety Videos

We figure this safety commercial might give the message that you should respect motorcyclists not because they deserve respect but because they might be drilling your dental cavities one day, but then perhaps this is one case where the end does justify the means. If you’re the kind of person who will cut a biker off at the lights, you should at least remember the helmet very very carefully….

Source | Oliepeil

Continue reading: Motorcycle safety: dentists who ride bikes

In this video, Tourist Trophy star Guy Martin tests the new D-Air Dainese suit with inflatable neck protection already tested by champion Valentino Rossi.

Martin described it as a strange experience and was expecting to “pull over” if the air bag system ever goes off on its own. But he says you don’t even know it’s there. See the video for more details of how it works.

Source | MCN

Continue reading: Guy Martin tests Dainese D-Air

In an unusual motorcycle safety campaign on the streets of Milan, these hot girls have been launched into the traffic scene to encourage the use of helmets and other safety gear. In the wake of worrying statistics about motorcycle safety in Italy’s cities, attempts are underway to promote better riding and driving.

Apparently the “Guerilla brolly girls” will be focusing on helmet use, headlights turned on, and appropriate clothing (which doesn’t say much for their stilettos). But as one commenter on motoblog.it says, if these hot girls get out on the streets and distract people, more accidents are likely to happen…

Source | Motoblog.it

Continue reading: Sexy bikers in safety campaign: hot brolly girls on the streets of Milan

Shark helmets are still some of the best on the market, gaining excellent results in the Sharp Test in the UK. Among the best Shark helmets in the test was the RSX, earning five stars, and the S650 with four stars.

Shark models from across the range were also tested, with an average of four stars for the entire offering. In a display of modern innovation, Shark was the first company to develop a helmet that could be opened such that it can be used both as a full face and as a jet helmet.

Evoline is a good example of this, and it gained four stars in the safety test. After the jump you will find the full results from the test across the Shark range.

Continue reading: Shark helmets among the best for safety after Sharp Test

The Armed Forces are really taking to heart the safety of their personnel who ride motorcyles after statistics revealed that more servicemen are dying in motorcycle related accidents than soldiers killed by enemy fire in Iraq.

They’ve had MotoGP’s 2006 World Champion Nicky Hayden promote safe riding and the Department of Defense also called in legendary 500cc World Champion Kevin Schwantz at the third annual National Capital Region Joint Services motorcycle safety event that was held at the Pentagon in Washington, DC., because the military’s Joint Service Safety Council identified motorcycle safety and training as the number one non-combat safety concern across the services.

The Marines have commissioned Semper Ride to educate riders on a wide variety of motorcycle disciplines containing an overall responsible riding theme, instructional material, and mentoring from some of the motorcycle industries most talented riders.

Continue reading: Semper Ride - The Marines Motorcycle Safety Video Trailer

This Transformer-style motorcycle gear shows some safety for summer, with the new Infinity body armour from R&D Acerbis. It is designed to be ergonomical and innovative, with the front part partially removable.

The Infinity protection is made from polypropylene with Lycra Multispam padding and a rapid elastic closure. It’s light, protective and at the same time comfortable, and is available for a price of about 100 euros.

Continue reading: Acerbis Infinity body armour

In Italy Dainese has launched an exclusive promotion to encourage the use of back protection. Until June 27, on purchasing a jacket of minimum value 400 euros, customers at Dainese flagship stores will receive a free back protection Wave G1 or G2 to include in the jacket. All Dainese leather jackets have the option of integrating a G1 or G2 back padding.

The iniative is part of Dainese’s safety campaign and brand image, for all riders from the track to the road. For more information on this promotion go to www.dainese.com.

Continue reading: Dainese safety: free back armour with jacket

The European Union is proposing new motorcycle laws that are likely to upset many riders, as plans are underway to introduce super sports bikes sold with a 100 hp limit to their performance. This limit has already been imposed for some time in France, but some controversy is likely to ensue.

Other possible reforms being considered are regulating the weight-power ratio of lighter bikes, introducing compulsory ABS on all models, and further limiting any tuning and touch ups to bikes. All this and the question still remains: is it too far, or sufficient or not enough to increase safety for motorcycle riders?

The example of France appears to be that nothing is guaranteed, as the country is in third last place for motorcycle rider death toll with the 100 hp limit in place since 1986.

Source | Motociclismo

Continue reading: EU reviews power limits to motorcycles

If you want to introduce your little ones to riding at an early age, Givi has developed the Baby Ride seat for scooters.

The Baby Ride S650 can be adapted to most scooters on the market, guaranteeing a safe and comfortable ride.

It’s designed for children from five to eight years of age, and is built such that the passenger won’t slide from side to side, with built in adjustable foot rests. Made from polyurethane, it has reinforced metal inserts and comes with assembly system. For more details, see www.givi.it.

Continue reading: Givi Baby Ride child seat for smaller riders