The flaming wheels of the Norton Motorcycle in this ad are only really a small part of the Gucci Guilty commercial - the rest doesn’t leave much to the imagination to be perfectly honest. But it seems motorcycles are coming back into a heyday of cool and enjoying some product placement - especially after the Keira Knightley, Chanel and Ducati trio got things started. I’ll be honest and say I prefer this ad for its leather-clad subject matter…. and the retro, café racer Norton bike.
Source | Motorbiker.org
After reading about the rumor that Norton will be entering MotoGP in 2012, the famed motorcycle designer Oberdan Bezzi has come with his idea of what the Norton MotoGP bike should look like with this cool looking rendering.
Apparently the Norton rumor is not a rumor at all, because if you check out the cover of this week’s issue of MCN you’ll see a small headline stating that Norton is confirming their MotoGP plan with all-new four-cylinder bike.
Double take. While we thought Norton wanted to return to racing through the BSB and/or WSBK championships with their 210hp rotary engine, it now seems that they are looking to make a much bigger step by entering MotoGP when the series returns to the 1000cc displacement in 2012.
According to Gunther Wiesinger of the German language Speedweek who leaked the news, Norton’s CEO Stuart Garner has already signed an agreement with Dorna’s Carmelo Ezpeleta to field a two man team on the 2012 grid.
Returning to racing through MotoGP is part of a long-term and ambitious marketing plan by Garner, (who bought the legendary Norton marque in 2008 which is now based at Donington Park) who wants to introduce a brand new range of high-tech road bikes in the future and MotoGP Championship is the high profile platform which to do it from.
Whether Norton will be entering a full fledged factory prototype team or a CRT team will be up to the Grand Prix Commission to decide under the new FIM rules issued at Brno and we could see two more bikes on the grid and English made ones at that and hopefully they won’t be a chimera like FB Corse.
The verdict on the new Norton Commando 961 SE is that it’s an “invigorating machine”. Depending on your ride style and the kind of bikes you like, that statement might appeal or not. It’s important to note however, the purpose behind this bike. It had to be something traditional, based on good machinery, and not the latest cutting edge, superbike technology.
It seems that the performance matches the looks - the Commando 961 SE is an attractive-looking bike and the ride feel is what you’d expect when you first see it. What I can’t believe is how agile the 961 SE looks, and we learn from the video from the guys at MCN that it is very comfortable and natural to ride, given the light, slender style.
Despite concentrating on a retro bike, Norton hasn’t budgeted on top-notch modern components. The Ohlins at the front is just stunning, it has Brembo brakes and the wheels are carbon fibre. The parallel V-Twin engine handles marvellously, and overall the verdict is that this is a job well done. See after the jump for MCN’s first ride of the Norton Commando 961 SE.
The guys at MCN have got their hands on the brand new Norton 961 Commando SE, seen in a preview video after the jump. The new Commando 961 SE has been completely redesigned and newly built in the UK, using brand new components with an exceptional quality finish. It is truly lovely, and will be officially revealed on November 26. Above is MCN’s first test ride back in March. Check out the lovely new English cafe racer in the pics below.
The guys from Motorcyclenews have preview tested an example of the pre-series Norton Commando 961, which we show you here in a gallery of this nostalgic twin cylinder.
The motorcycle has been created with high quality materials, particularly in the suspension and brakes, and while it’s not technically a superbike, that’s about the level of excitement you’ll get out of it.
The design will likely be refined further, as being a pre-series it’s currently a bit rough. The special feeling generated though, will be what they’re looking to keep on subsequent models.
The mother of all English motorcycles, Norton, is coming home. After 15 years under US control, the symbolic English brand is returning to British hands, with the new owner being Stuart Garner, who also has the Manx, Commando, Atlas and Dominator brands.
The financial operation of millions of pounds, could accelerate the arrival of a new sports model, possibly developed from the NRV588 Rotary Racer, designed by Norton Racing Ltd. The intention is to present a new Norton road superbike in 2009.
The plans of the English company include a return to the track with fascinating and high performance models, and a long-term investment in the Norton brand. Trimmings will be included with a clothing line and accessories being developed. The company, founded by James Lansdowne Norton, will have a new seat at Donington Park facilities.
Source | Visordown