Pirelli opened their new flagship store, the Pzero in Corso Venezia in Milan, and one of the cult objects on display was the Holy Trinity project, that included a tattooed tire created by renowned tattoo artist Scott Cambell.

Campbell engraved a Pirelli Diablo Rosso II tire treads using a gouge, with an eye, heart and skull and the tire was mounted on a special Pirelli Ducati Diavel edition, also on display at the Pirelli store.

The same design elements are also found on the inside of a special edition Dainese jacket that shows sacred and profane icons including St Christopher, the patron saint of motorcyclists.

“The birth of this operation took place last December in Moscow, at the launch of the Pirelli calendar. Renato Montagner, creative director of Pirelli PZero, suggested that I tattoo a tyre, a bike and a jacket. I agreed straightaway and with enthusiasm as these three elements are my world which revolves around drawing and fast pace. I stayed up a whole night to study how and what to engrave on the rubber, one of the few materials I’ve never worked with before. To make the prototype I worked as a craftsman, like a tailor cutting and stitching. Unfortunately the spread of computers and the mouse is wiping out the art of manual work”, said Campbell.

“In Campbell’s romantic engineering”, Montagner claimed, “we found many affinities with the Pirelli culture. The result of the Holy Trinity project iconises to perfection the combination of technique and passion of the P Lunga, with the mark of a new tyrography”.

Source | motoblog.it

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Introduced at the EICMA show, Pirelli will be putting on the market next year, a new high-performance street tire named the Pirelli Diablo Rosso Corsa. The Rosso Corsa was developed from Pirelli’s experience as the exclusive tire supplier in the World Superbike Championship and intended to replace the Diablo Corse III that debuted in 2006.

The new Diablo Rosso Corsa is said to exceed its predecessor’s performance in key areas such as overall mileage and grip in both dry and wet conditions.

The Diablo Rosso Corsa will be available on the European market starting in January 2010, with initial sizing beginning with: front 120/70ZR17, along with rear 160/60ZR17 (April 2010), 180/55ZR17, and 190/50ZR17 as well as the 190/55ZR17 size.

More info and the entire Pirelli range can be found here.

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Pirelli Tyre will debut a new qualifying tyre solution at the Monza round of the Superbike World Championship this weekend.

Offering spectators and presenters a way of identifying what is happening during Superpole, a non-permanent white “long P” markings and yellow lines have been imprinted on the tyre’s surface.

Giorgio Barbier - Pirelli Tyre Racing Manager:

“We continue to put forth significant efforts in developing additional tyre options available to every rider of the Superbike and Supersport grid, and we are satisfied with all the results, including this new qualifying tyre which guarantees more excitement and visibility into the strategies of each team during Superpole for all spectators, both live and on television.”

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