While Ducati’s Diavel is getting kudos in the US and was named top cruiser by Cycle News, in Italy sales are still pretty modest (it also could be because we’re under market pressure because of our sorvereign debt and the $65 billion austerity measures that the government has adopted) so product placement becomes the name of the game in trying to cut a niche in a declining motorcycle sales market.
Here’s the Carbon model, the high end of the Diavel range getting a plug in the song video by Italian group “La Differenza” (The Difference) and the song’s title is “Ogni Volta” (Each Time), and naturally to make it slightly more interesting there’s a girl riding, named “Brum Brum” wearing a Ducati lid.
This on the road video is directed by Gianluca Catania and Claudio Zagarini.
Source | omnimoto.it
If Puma can team up with Ducati, then Nike can do it with MV Agusta. Nike has chosen the iconic Italian marque for their latest ad compaign dedicated to NFL stars.
Steve Breaston of the Arizona Cardinals, Calvin Johnson of the Detroit Lions, Chris Johnson of the Tennessee Titans, DeSean Jackson of the Philadelphia Eagles, Troy Polamalu of the Pittsburgh Steelers, five superstars from the National Football League posed on the new MV Agusta F4 for the famous clothing brand’s campaign.
MV Agusta is also ready to reveal at next week’s EICMA Show, the much talked about three cylinder F3, that we’ve seen in a couple of spy shots and two official teaser pics.
Source | nike.com
More product placement for BMW Motorrad, after the Black Eyed Peas “Imma Be Rocking That Body” video, we now have Taio Cruz and his video “Dynamite” and the S 10000 RR getting parked between a pair of BMW HP2 Sport bikes.
The video is also chock-full with hot, perspiring scantily clad babes that you’ll never find working in a scrap shop, so can enjoy the video even more.
Source | omniauto.it