All posts tagged road safety
Frankie the Angel and the Swiss Safety Video
Switzerland isn’t known only for their banks, cuckoo clocks, chocolate and great skiing, but they’ll probably get their name in the motorcycling safety world with this very sweet video starring Frankie, the singing Guardian Angel who tells us to Slow Down and Take It Easy while riding.
After the British Think About Bikers Campaign. and this Swiss campaign promoted by the association of Swiss insurancers, it seems that safety ads are becoming softer and less hard hitting than before.
Slow Down. Take it Easy is performed by Sign & The Opposite and the song can be even be downloaded free at the slow-n-easy website.
Making Potholes visible
The bane and cause of numerous two wheel accidents are those potholes that seem to appear overnight. It would be nice if they could be prevented in the first place or fixed as soon as they do appear, but in Italy, potholes are very rarely fixed with the excuse that’s there’s never enough money to do the job and road safety goes to hell.
Four Italian students (Domenico Diego, Cristina Corradini, Alessio De Nicolo Volpe and Dario De Meo) from the Milan Polytech have come up with La Strada che Vive (The Street That Lives) a novel idea to make potholes easier to see and avoidable. The idea is to a have a brightly-coloured layer of asphalt a few inches beneath the surface of the road, which becomes visible from a distance when the road surface breaks up.
The idea is already be tested in Rho, a small town close to Milan, to see if the project is viable and more important, cost effective, after which the students may plan to market the product across Europe.
Source | moto22.com and repubblica.it
Motorcycle Safety: Think About Bikers (w/video)
The UK has launched their latest motorcycle safety campaign and instead of the usual hard hitting, gut wrenching videos that show you the final results of not following road safety, this THINK! compaign is centered on making drivers think about the person who rides motorcycles.
Apparentely a recent study says that drivers who know motorcyclists are less likely to have have accidents with riders because they notice them more, thus the main theme: THINK BIKE. THINK BIKER.
Do you find this softer type of campaign more or less effective than the shocking ones?
Source | topspeed
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