Scooter marques Vespa and Lambretta have been virtually tied together for over a half a century and so has the marketing rivalry between two iconic Italian scooters, and playing on this rivalry is this latest commercial that an ad agency for Lambretta has come up with and it will put a smile on your face, unless of course you’re a super fan of the Vespa scooter.

Enjoy.

Source | motorbiker.org

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Quarantasei means ‘46′ in Italian, but Valentino Rossi has nothing to do with it. Vespa Quarantasei is named after the year 1946, when the first ever prototype of the world-famous Italian scooter - called MP6 - was made. Just to prove that the style and design of that very first model are simply timeless, Vespa pays homage with this one-off that looks old school and futuristic at the same time. It is certainly one of the most interesting exercises in style at the EICMA this year.

It comes with either a 125cc or a 150cc single-cylinder 3-valves air cooled engine with electronic fuel injection. The former produces 11.7 hp at 8,250 rpm with peak torque of 10.3 Nm at 7.000 rpm, whereas the latter has an output of 13 hp at 8,000 rpm and 12.6 Nm from 6.500 rpm.

View the full Vespa Quarantasei photo gallery

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After the 60 years of Vespa girls here’s another video with more chicks posing with the new generation of Piaggio scooters including the Carnaby, the Liberty and the Piaggio USB hybrid concept.

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BMW’s S 1000RR tablecloth trick was a hot item on the web, so how could we not expect some copycats doing the same?

While BMW did the trick in big style showing off how powerful the S1000 RR is, these guys do more or less the same thing with a simple 50cc Vespa.

Check out this video spoof.

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This cute little animation video should brighten up your Friday morning, with the one and only Mr. Bean who gives up his British Leyland Mini to ride a vintage Vespa scooter to take on Michael Jackson and match his dance routines.

Source | thescooterscoop

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This humorous commercial incorporates the idea that everyone can love a Vespa scooter, even the stereotype of the hard riding, beer drinking Harley Davidson rider that can leave his main squeeze and appreciate the classical and timeless beauty of a Vespa ET4.

Source | motorbiker

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One of Motoblog’s readers sent these wonderful pics of Vespa rocking horse created for his grandson Diego. This spetacular piece of handicraft is made out of fiberglass, metal and imitation leather, and re-creates the Vespa right down to the Vespa and Piaggio logos and has a personalized vanity plate.

Send your funny, bizarre or surprising pics to us and we’ll post them, with your name. We’d love to share what you guys find in the world of motorcycling! Send to: pics@twowheelsblog.com

Continue reading: Photo of the Day: The Vespa Rocking Horse

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Why spend million of dollars with ad agencies and finding catchy jingles, when you just have to wander around YouTube and can come up with some fantastic stuff that could sell better than any artsy TV commercial.

I hope someone sends this video to Piaggio’s CEO Roberto Colaninno, this guy deserves a brand new Vespa for his creativity.

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In a kind of slow food-style Vespa tour of the US, photographer Clay Enos is travelling from New York to Vancouver on a Vespa GTS 300 Super this summer. The purpose of the motorcycle tour is to take in the local scenes of the US, while indulging in local produce and following the Eat Well Guide to the US.

Clay Enos is a film photographer who often works with Zack Snyder, but has decided to have a long, not-so-lazy summer of touring the US on a scooter. He says:

My intent is to spend the Summer before working as the still-photographer on the next Zack Snyder film traveling on a Vespa GTS 300 Super between New York and Vancouver, BC. The basic idea is to rarely go more than 150 miles on any given day, eat and support organic, locally produced and harvested foods, pop into Apple stores and Vespa dealerships to give my existing photography presentation, and make new pictures and portraits that will be blogged and geo-tagged along the way using my Nikon. The emphasis is on moving slowly and engaging the country that exists away from the freeways. This framework is simple, spontaneous and privileges local authenticity and uniqueness rather than the constructed and cliché.

Continue reading: Vespa GTS 300 Super US food and photography tour by Clay Enos

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Here are a few shots from the Vespa World Days 2009 event that took place in Zell Am See, Austria, earlier this month. The event was a success again this year, for the third time, with more than 3,000 Vespa scooters registered and 5,000 Vespa fans. 270 Vespa clubs were involved, from countries around Europe and from overseas.

The most committed Vespa fans came from Canada and the US, and the oldest Vespa fan is an 82-year-old veteran of the famous scooter. The Vespa brand was born in 1946 and after 17 million models sold around the world, it has united countries and culturals in an unmistakable symbol of Italian life and style.

More than 100,000 Vespas are sold internationally every year, and the celebration this year included the not-to-be-missed Vespa parade of both vintage and modern models.

Continue reading: Vespa World Days a success for Vespa clubs and fans

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From June 11 to 14 thousands of Vespa fans will meet for the Vespa World Days in the Salzburg valleys at Zell Am Sell. The Austrian medieval town will host the scooter event for four days, where a huge number of Vespa world fans are expected to gather.

With more than 17 million Vespas sold from 1946 until now, and with 100,000 units sold each year around the world, Vespa is an Italian style icon that is coming to Austria to tour among the Grossglockner slopes and around the lakes, with guided tours takintg in breathless scenery. What better way to go high altitude than on a Vespa…?

After a huge attendance in Sicily in 2008 and in San Marino in 2007, Bespa World Days is growing more than ever, and the Austrian edition should confirm the success of this event. More than 2,600 registrations are currently on the list and 250 Vespa clubs are planning on attending, coming from 20 different countries. The third edition will truly establish this as a world motor meet.

Continue reading: The world's biggest scooter rally: Vespa World Days goes to Austria

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The Fred Perry fashion brand is collaborating with Piaggio on a limited edition run of Vespa scooters bearing the famous laurel leaf logo and Fred Perry detailing. Piaggio will be producing only 100 of these special Vespa’s for Perry’s centennial anniversary and they’ll go on sale in the UK, France, Japan, and the US starting from August.

Source | vespalexington

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